Patterns of Target Market Selection

Patterns of Target Market Selection After evaluating the segments on the basis … Read more Patterns of Target Market Selection

Role of Market Segmentation in Marketing Decision Making

Market segmentation is the act of identifying and profiling distinct groups of… Read more Role of Market Segmentation in Marketing Decision Making

Environmental Scanning and Methods of Environment Scanning

Environmental Scanning Scanning is generally defined as acquiring information. … Read more Environmental Scanning and Methods of Environment Scanning

Major Tasks of Marketing for the Success in Marketing

Marketing management has to do a set of tasks necessary for success in marketin… Read more Major Tasks of Marketing for the Success in Marketing

Customer Profitability Analysis for Corporate Growth

Customer Profitability Smart marketers should always seek to establish strong r… Read more Customer Profitability Analysis for Corporate Growth

Emerging Trends in Marketing in a Competitive Market

The new trends in marketing as follows: 1. Globalization Globalization is… Read more Emerging Trends in Marketing in a Competitive Market